Making use of online circulations methods to promote products is referred to as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as mobile phone,SMS,MMS,instant messaging,sites,emails,banner advertisement and digital billboards.
Digital marketing includes some of the methods of direct marketing and Internet marketing. In digital marketing traditional methods of promos are carried out digitally. It includes marketing in two forms,pull and press.
Pull digital marketing requires the user to pull or extract the content straight. Effort is required to only show the content on the website or online forum and there is no additional cost of sending the details to the consumer,but the consumer has to make the extra effort of reaching to the content.The consumer does not have to opt-in for such kind of promo and one message is being seen by all and it can not be customized. The customers who see the content can not be traced,although the click through rate can be thought about which provide information about the number of clicks the message received.
Press digital marketing innovations requires the effort of both the online marketer and the consumer. SMS,MMS,emails,RSS podcasting are examples of push digital marketing. Messages sent to the RSS feeders require a system with an application to reach,when sent by an e-mail marketing system.
Both forms of digital marketing need to be used in consonance to accomplish positive outcomes. A clever online marketer sends emails in addition to SMS and utilizes multiple channels to market his products. The kind of messages being sent need to likewise be different from one another. They need to not only be text,but videos,audios and animations. There is a possibility of using pull and push message innovations in combination like the email sent to a potential consumer can have a URL or a banner ad,which on clicking downloads details. If there is huge group of people to be reached via email,Email service providers can be employed who sends out loads of emails to the customers on behalf of the online marketer and they take measures so that the messages are ruled out as spam.
Much of the marketing is opt-in,federal laws,such as CAN SPAM Act,have actually been passed to secure the customers from unscrupulous online marketers who would go to any level to promote their products or hackers or spammers who have a bad intent i.e. like damaging the computer system or setting up adware,spyware on people’s computers.