If you want to rank for a specific keyword, you should be doing some technical off-page SEO. This means checking your website to see if any links are broken and if it loads fast. Does it contain images optimised for the correct format? Is it mobile friendly? All of these things should be addressed. Below are some technical off-page SEO practices you should consider.
Are there any broken links?
Are there any broken links on your website? It is not only frustrating for your visitors, but it can also hurt your online visibility and brand reputation. Broken links can also make it harder for search engines to index your website. Fortunately, there are a few tools to help you with this task. Here are a few examples. If you have a big website, consider using one of the paid broken link checkers.
Ahrefs Broken Link Checker is an excellent tool for finding broken outbound links on your website. After installing Ahrefs, enter your domain name in the search bar and click the orange button to get started. After the site scan, you will see a list of all the broken links on your website. Then, use the On-Page Checker tool to check individual pages for broken links.
Broken links can be caused by various factors. For instance, a link may be broken because its permalink has changed or because the spelling is incorrect. Broken links can make it difficult for visitors to find and navigate through your website, which can lead to a higher bounce rate. Broken links should be fixed quickly to avoid a website crash or to get a higher ranking. You can also use DIY SEO tools to check your website for broken links.
Does your website load fast enough?
If you’re looking for a simple way to speed up your website, look no further. The average page load time can make or break your search ranking, user experience, and more. Slow loading times will decrease metrics like user satisfaction and conversion rates. In fact, a recent study found that 64% of shoppers abandon websites that take more than two seconds to load. A slow site can also result in lost visitors, lower conversion rates, and lower referral traffic. https://www.amazon.co.uk/dp/B0B561H7DM
Aim for a two-second page load time. Studies show that users abandon websites that take three to five seconds to load. And while Google doesn’t have a specific target, it’s a good starting point. Google’s own research has shown that when page load times increase by three seconds, the chances of a visitor leaving the site increases by 53%. And once a page takes four to 10 seconds to load, that number jumps to 123%.
Are your images optimised for the right format?
Most web pages contain images. Despite the growth of the number of images per web page, the average image size has only increased by 30% in the past year. One of the easiest ways to improve the speed of your web pages is to optimise your images. To make sure that your images load quickly and are of the highest quality, you should first check their file format. A JPG file is a common digital camera file format that is the most commonly used on the internet.
If you’re using a template to create your website, you’ll see sections of images and text, as well as call to action buttons. These sections may not be full-width, and will adjust height and width based on the proportions of the image container. The dimensions of the container determine how the image will appear on the page. Make sure that the format of the images you use match the shape of the container you’re using. If they don’t, you can try troubleshooting to fix the issue.
Is your website mobile-friendly?
Mobile devices have drastically changed the way consumers shop, browse, and make purchases. They have become so prevalent that mobile commerce is expected to reach nearly 10% of all retail sales in the United States by 2025. When looking for a local business on a mobile device, 88% of users will call the business within 24 hours. If a website is not mobile-friendly, it will suffer in search rankings and could lose business to competitors.
The web pages on a mobile device have to be arranged differently than on a desktop computer. The high-resolution displays of phones are significantly smaller than those of desktops. A website that does not respond well to these differences will miss out on about half of the potential audience. Google has decided to use mobile-first indexing for all websites starting in 2019.
Leverage social media
One of the most important off-page SEO techniques is content marketing. Producing unique, engaging content will naturally build link authority. Another strategy is guest blogging. Publish articles on other sites and include a link to your site. The benefits of social media marketing are numerous, and they can be used in conjunction with traditional SEO techniques to boost your rankings. You’ll be surprised at how much of a difference it makes!
On-page SEO focuses on factors that an administrator can optimize to improve the user experience and make it easier for Google to read the website. This method should be integrated into a Content Marketing strategy, as it uses primarily blog content to drive traffic. It also focuses on the user’s search intention, which varies from search to search. Using a variety of methods, including keyword research, content marketing, and influencer marketing, can help improve your ranking.
Get linked through guest posting
The first step in getting linked through guest posting is to find a site where your content is welcome. Not all sites will accept guest posts, but the ones that do will have high quality backlinks. You don’t want to waste your time posting to sites with bad backlinks. Make sure you don’t write plagiarized content that’s not relevant to your niche. If you are unsure about how to get your content published, consider hiring a professional to do it for you. https://www.facer.io/u/backlinkboss
A good guest post will have a larger motive, so consider the topic. If your guest post is aimed at building your email list, you should produce something that people will find valuable. Consider integrating content upgrades, such as landing pages, into your post. This will not only help your readers, but will also increase your email list. This will have a direct impact on your SEO. In addition, your guest posts can earn you links – which is a great way to get your name out there.
Press release submissions
When it comes to off-page SEO, a press release is an excellent place to start. When you write your press releases, try to get media coverage for your business. Make sure to use Google My Business to generate backlinks and maintain a consistent NAP and phone number. Listed below are 22 technical-on-page and off-page SEO techniques you should be doing for press release submissions.
Create infographics that get shared
There are many ways to optimize infographics for search engine visibility. Creating an infographic with relevant text can boost your SEO strategy. It can also act as a link opportunity, bringing in more traffic from other websites. Here are some of the most effective ways to optimize an infographic. 1. Use keyword synonyms in the H1 and H2 tags
o Post on social media — Infographics are popular on Facebook and Twitter. Many news sites and blogs will pick them up, so your infographics can be shared across the internet. These sources can greatly increase your exposure. Make sure to link to your infographics from your website whenever possible. The more popular your infographic is, the more it will get shared on social media and other websites.